IVANI VILLANI is a privately owned company located in St. Louis MO that specializes in ready-to-wear fashion, quality music, high resolution videos, and an opportunity to discover new art in the urban culture. The idea was started in 2013 by founder Daryl Ivan Goodlow who wanted to change the way fashion, music, and art is viewed in society today. With hard work and determination any dream can be accomplished, so don’t be afraid to be yourself. Imperfection is Beauty, Madness is Genius, and its better to be Absolutely Ridiculous than Absolutely Boring.